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See Exactly Where Your Product Wins and Loses

In 3 minutes, map your product against a competitor across the 7 value drivers your customers care about most.

→Uncover which value drivers you're lagging on
→See your product through your customers' eyes
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7
Value Drivers
3 min
To Complete
Free
Instant Results
TheStrategist.me
Step 1 of 3
Step 1 — Products
Which two products are we comparing?

Name your product and one key competitor. You'll score each across 7 value drivers.

Please name both products to continue.
Step 2 of 3
Step 2 — Priority
What do your customers care about most?

Drag to rank the 7 value drivers from most to least important. #1 = top priority.

Drag the items to reorder. The ranking affects how gaps are prioritized in your results.
  • 1⣿
    Capability
    Product features and what it can do
  • 2⣿
    Usability
    Ease of use and learning curve
  • 3⣿
    Availability
    Having it when and where you need it
  • 4⣿
    Affordability
    Price relative to value delivered
  • 5⣿
    Reliability
    Consistent quality every time
  • 6⣿
    Security
    Safe to use without causing harm
  • 7⣿
    Desirability
    Attractive brand and design appeal
Please arrange the drivers before continuing.
Step 3 of 3
Step 3 — Scores
Rate each product on each value driver

Score from 0 (very poor) to 5 (exceptional). Be honest.

Score your product vs. the competitor on each driver in priority order.

Value Driver Your Product Competitor
Please score all value drivers before continuing.
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TheStrategist.meYour Value Map
🗺️

Your Product Value Map

Value Driver Your Product Competitor Gap

Your Top 3 Priority Value Gaps

The highest-priority areas where your competitor is pulling ahead.

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